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Categories explained: Marketing & PR

Steven Anderson avatar
Written by Steven Anderson
Updated over a week ago

This includes any amount you spend in relation to advertising or promoting your product or brand. This can be offline or online depending on the channel you see as the best to reach your consumers.

What's included

  • Instagram / Facebook / Google / LinkedIn online advertising costs

  • Costs involved in setting up a new website

  • Posters on the London underground

  • Fees for TV or radio ads

  • Costs associated with advertising or PR agencies

  • Paid press releases

  • Bulk mailshots

  • Domain names

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