This includes any amount you spend in relation to advertising or promoting your product or brand. This can be offline or online depending on the channel you see as the best to reach your consumers.
What's included
Instagram / Facebook / Google / LinkedIn online advertising costs
Costs involved in setting up a new website
Posters on the London underground
Fees for TV or radio ads
Costs associated with advertising or PR agencies
Paid press releases
Bulk mailshots
Domain names